A full line of high quality camp furniture
We worked with REI and their partner vendors to pioneer their brand new program of camp furniture, portable soft coolers and accessories. We designed and developed a full line of camp furniture Including cots, loungers, chairs and tables as well as the entire soft cooler collection. For this program, we worked very closely with the manufacturer through all phases of development to achieve a curated product line that fits all aspects of the REI company ethos, from usability, sustainability, quality, and branding. Many years later, these products continue to be successful and have generated millions of dollars in revenue for REI.